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Why is the GTX 1070 generally more expensive than the RTX 2060

I am pretty new to computer parts and in depth computing but, I bought a prebuilt PC a couple years ago incl. a GTX 1070 GeForce.

I was recently thinking about upgrading it and was using gpubenchmark to decide, and I saw that even though the RTX 2060 outperforms the GTX 1070, it is generally cheaper.

Why is this? Am I missing something?
Thanks

OTDSadmin

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